BizInnovator Competition: Elevator Pitch

What Is An Elevator Pitch?

An elevator pitch is an overview of a business idea. The term "Elevator Pitch" comes from being able to convince someone to invest in your invention or business idea in the time it takes to ride an elevator from the bottom to top floor.

Investors often judge the quality of a business idea on the basis of the quality of its elevator pitch, and will ask entrepreneurs for the elevator pitches to quickly identify the GREAT ideas!

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John Pappajohn Entrepreneurial Center The University of Iowa